The samosa has long reigned as India’s undisputed snack king, stuffed with humble potatoes and peas, wrapped in golden crisp layers, and served with a side of nostalgia. But lately, a new twist on this classic has been making waves not just on plates but trending across Instagram reels and foodie YouTube channels. Enter Samosa Singh, the Bengaluru-origin food startup that’s quietly sparking a snack revolution—and yes, it’s now made its way to Delhi.
Founded by scientist-couple Nidhi and Shikhar Singh, Samosa Singh has not only rested on innovation but has turned the samosa into a gourmet statement. Think malai paneer samosa, chocolate samosa, and the new Delhi chaat samosa—each one pushing the boundaries while still holding onto that familiar crunch of comfort. In a city that reveres street food, what makes this brand (and their growing popularity) so exciting is their balance between experimentation and authenticity. There’s respect for tradition, but also boldness in walking past it.
Walking through their newly opened counter in Delhi’s Select CityWalk Mall, I saw firsthand the magnetic pull of Indian snacks served like fine dining. People photographed their orders before taking the first bite, and children giggled as their Oreo samosas were unwrapped like gifts. There’s a freshness to how the humble samosa is now being showcased, not as a side snack, but as a main feature in India’s culinary reboot.
In a time when we’re seeking new experiences but tethered to the comfort of familiarity, food like this becomes more than a meal—it becomes a memory in the making. And it’s welcome to see an Indian-founded venture compete with the burgers and shawarmas without swallowing its roots. As Delhi continues to evolve into a hotspot for global tastes, there’s room—and growing love—for those who innovate from within.
So the next time you’re thinking of grabbing a quick bite, consider this: your everyday samosa could come not only with a new filling but with a fresh story—one that started in a kitchen, passed through a lab, and is now taking over your feed.
#SamosaSingh #DelhiEats #SnackInnovation #FoodieAlert #IndianStreetFoodReimagined
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